LANDING PAGE40% lower
Launch
A$1,500
Working benchmark A$2,500
WORDPRESS WEBSITE PRICING / PERTH
WordPress Web Design Pricing Perth
Clear AUD pricing for WordPress websites, landing pages, custom builds and WooCommerce stores. Every package is scoped around real deliverables, with each displayed Alpha price set at 60% of its listed 2026 working market benchmark.
↓40% below each listed working benchmark
AUD project pricingWordPress ownershipSEO foundations includedResponsive across devices
Guide prices are in AUD. Final pricing depends on the confirmed scope. GST treatment is shown on the written quotation.
BUSINESS WORDPRESS40% lower
Business
A$2,400
Working benchmark A$4,000
WOOCOMMERCE40% lower
Commerce
A$4,500
Working benchmark A$7,500
PERTH / WORDPRESSScope first. Price second.
PRICING AT A GLANCE
WordPress Website Pricing at a Glance
Start with the closest project type, then compare the page count, design depth, SEO work, WordPress functionality and post-launch support. These are practical guide prices for professional WordPress work rather than template-only setup.
Single landing page
40% lowerLaunch
A$1,500
Working benchmark A$2,500
One offer, one campaign or a focused lead-generation page
- ✓1 conversion-focused page
- ✓Custom responsive design
- ✓WordPress CMS
- ✓Focused keyword and intent research
- ✓On-page SEO essentials
- ✓Enquiry form and tracking
- ✓Performance optimisation
- ✓14 days post-launch support
Small business WordPress
40% lowerBusiness
A$2,400
Working benchmark A$4,000
Perth service businesses that need a credible multi-page website
- ✓Up to 3 core pages
- ✓Custom responsive WordPress design
- ✓Service-led information architecture
- ✓Expanded keyword research
- ✓GA4 + Search Console setup
- ✓Contact / enquiry conversion path
- ✓Security and launch QA
- ✓30 days post-launch support
Lead-generation WordPress
40% lowerGrowth
A$3,600
Working benchmark A$6,000
Businesses needing deeper services, proof and search coverage
- ✓Up to 6 core pages
- ✓Custom page sections and reusable blocks
- ✓Deeper service / location architecture
- ✓Internal linking and schema foundations
- ✓Staging environment
- ✓Conversion event tracking
- ✓Redirect planning where required
- ✓30 days post-launch support
WooCommerce starter
40% lowerCommerce
A$4,500
Working benchmark A$7,500
Small product catalogues needing a professional WooCommerce store
- ✓Up to 5 core pages
- ✓WooCommerce setup
- ✓Up to 3 products uploaded
- ✓Cart and checkout configuration
- ✓Stripe / PayPal setup
- ✓Basic shipping and tax setup
- ✓Product schema foundations
- ✓30 days post-launch support
Custom WordPress build
40% lowerCustom
From A$6,000
Working benchmark A$10,000
Larger websites, custom components and integration-led requirements
- ✓Custom information architecture
- ✓10–15 page working scope
- ✓Custom Gutenberg / block patterns
- ✓Advanced content components
- ✓Integration planning
- ✓Migration / redirect planning
- ✓Advanced QA and handover
- ✓45 days post-launch support
The working benchmarks shown above sit inside current published 2026 Australian and Perth professional website ranges. Alpha prices are exactly 60% of the benchmark shown on each card; they are not a claim that every Australian provider charges the same amount.
WHAT CHANGES THE QUOTE
What Affects the Cost of a WordPress Website
WordPress pricing changes when the work changes. Page count matters, but design depth, content structure, ecommerce logic, migration risk and integrations usually affect the quote more than the number of menu items.
Page architecture
A three-page brochure build is different from a service-led website with separate landing pages, industry pages, locations, FAQs and supporting content.
Custom design depth
Unique page systems, bespoke components, animation, interaction design and art direction require more design and front-end time than repeating one layout.
WordPress functionality
Booking flows, calculators, memberships, gated content, advanced forms, custom post types, APIs and CRM connections add technical scope.
SEO scope
Keyword mapping, internal-link planning, redirects, schema, local landing pages and larger content structures increase the strategy and implementation work.
Content readiness
Using approved client copy and images is faster than restructuring weak content, writing new copy, sourcing media or rebuilding an old content library.
Migration risk
Existing rankings, URL changes, old redirects, media libraries, forms and analytics must be mapped before launch when a live website is being replaced.
WooCommerce complexity
Product count, variations, shipping zones, tax rules, subscriptions, wholesale logic, coupons, payment gateways and external inventory systems all change store scope.
Third-party systems
Premium plugins, SaaS subscriptions, paid APIs, email platforms, payment processing and proprietary systems are separated from Alpha build fees where possible.
SMALL BUSINESS WORDPRESS
Small Business Website Pricing
For local service businesses, the best-value scope is usually a focused site with enough depth to explain the offer, prove capability and create a clear enquiry path without paying for pages that do not serve a search or conversion purpose.
0140% lower
Business Essentials
A$2,400
Working benchmark A$4,000
- ✓Custom WordPress design
- ✓Home + service / about + contact structure
- ✓Mobile and tablet optimisation
- ✓Focused keyword / competitor research
- ✓Titles, descriptions and heading structure
- ✓Contact form + spam protection
- ✓GA4 + Search Console
- ✓Speed, security and launch QA
0240% lower
Local Lead Generation
A$3,000
Working benchmark A$5,000
- ✓Everything in Business Essentials
- ✓Separate priority service pages
- ✓Local SEO structure where justified
- ✓Enhanced internal linking
- ✓FAQ / review / proof components
- ✓Conversion-event tracking
- ✓Staging workflow
- ✓30 days post-launch support
0340% lower
Small Business Authority
A$4,200
Working benchmark A$7,000
- ✓Deeper service architecture
- ✓Custom reusable content blocks
- ✓Case study / portfolio structure
- ✓Selected Perth location content
- ✓Enhanced schema where valid
- ✓Redirect mapping from an existing site
- ✓Advanced responsive QA
- ✓Handover + admin training
Copywriting, photography, branding, premium licences and ongoing SEO campaigns are not automatically included unless they appear in the written scope.
BESPOKE WORDPRESS
Custom WordPress Website Pricing
Custom WordPress pricing is for projects where the website needs more than a standard brochure structure: deeper information architecture, unique components, custom content types, integrations or a migration that has to protect an existing search footprint.
0140% lower
Custom Build
From A$6,000
Working benchmark A$10,000
- ✓Custom discovery and information architecture
- ✓Bespoke visual system
- ✓Reusable Gutenberg / block patterns
- ✓Custom post types where required
- ✓Advanced forms or workflows
- ✓Migration / redirect plan
- ✓Performance and security hardening
- ✓45 days post-launch support
0240% lower
Content-Led Platform
From A$9,000
Working benchmark A$15,000
- ✓Multi-service / multi-audience architecture
- ✓Resource, case study or team content systems
- ✓Filtering / taxonomy planning
- ✓Advanced internal linking
- ✓Structured data implementation where valid
- ✓Expanded analytics events
- ✓Content migration planning
- ✓Editorial handover
0340% lower
Integrated WordPress
From A$12,000
Working benchmark A$20,000
- ✓CRM / marketing automation planning
- ✓Supported API / webhook integration
- ✓Custom data flows
- ✓Role or access logic where required
- ✓Failure / fallback handling
- ✓Staging and acceptance testing
- ✓Technical documentation
- ✓Priority launch support
Complex integrations are confirmed only after the third-party platform, API availability, authentication, data flow and account permissions have been reviewed.
WOOCOMMERCE
Ecommerce and WooCommerce Website Pricing
WooCommerce cost depends heavily on catalogue size and operational logic. A small store with standard products, one payment gateway and straightforward shipping is a different build from subscriptions, wholesale pricing, ERP sync or hundreds of product variations.
0140% lower
Commerce Starter
A$4,500
Working benchmark A$7,500
- ✓WooCommerce installation and configuration
- ✓Custom storefront styling
- ✓Product, cart and checkout templates
- ✓Stripe / PayPal standard setup
- ✓Basic shipping zones
- ✓Basic Australian tax configuration
- ✓Transactional email setup
- ✓Product schema foundations
0240% lower
WooCommerce Growth
A$6,000
Working benchmark A$10,000
- ✓Everything in Commerce Starter
- ✓Category and catalogue architecture
- ✓Variation setup
- ✓Coupon configuration
- ✓Enhanced checkout UX
- ✓Email marketing integration
- ✓Store analytics events
- ✓Performance tuning for ecommerce
0340% lower
Advanced Commerce
From A$9,000
Working benchmark A$15,000
- ✓Advanced product logic
- ✓Subscriptions or wholesale scoping
- ✓Shipping / fulfilment integration planning
- ✓ERP / CRM / POS review
- ✓Bulk catalogue migration planning
- ✓Custom checkout requirements
- ✓Staging acceptance testing
- ✓Extended launch support
Payment-gateway fees, merchant fees, shipping-provider charges, premium WooCommerce extensions and third-party subscriptions are billed by their providers unless explicitly included.
CAMPAIGN PAGES
Landing Page Pricing
A landing page should be priced around one commercial objective, one audience and one conversion path. The build still includes WordPress, responsive behaviour, search / campaign structure, tracking and performance work — not just a long page with a form at the bottom.
0140% lower
Single Conversion Page
A$1,500
Working benchmark A$2,500
- ✓Custom responsive layout
- ✓Offer hierarchy and CTA flow
- ✓Focused keyword / intent research
- ✓Lead form + spam protection
- ✓GA4 event setup
- ✓Meta / social tags
- ✓Speed optimisation
- ✓14 days support
0240% lower
Campaign Pair
A$2,100
Working benchmark A$3,500
- ✓Shared campaign design system
- ✓Two audience / offer variants
- ✓Separate conversion tracking
- ✓Reusable WordPress sections
- ✓Thank-you state / page
- ✓UTM-ready campaign links
- ✓Mobile QA
- ✓Performance checks
0340% lower
Campaign System
A$3,000
Working benchmark A$5,000
- ✓Reusable landing-page framework
- ✓Multiple campaign messages
- ✓Consistent forms / tracking
- ✓Reusable proof and CTA modules
- ✓Internal campaign navigation where needed
- ✓Analytics event map
- ✓Editor handover
- ✓30 days support
LINE-BY-LINE SCOPE
What Is Included in a Website Quote
The quote should make it obvious what you are buying. The matrix below shows the working inclusions for the three headline packages so design, WordPress, SEO, ecommerce and handover are not hidden inside vague wording.
01Strategy & Scope+
Discovery / project brief
LaunchFocused
BusinessIncluded
CommerceIncluded
Keyword and competitor research
LaunchFocused
BusinessExpanded
CommerceExpanded
Search-intent mapping
Launch1 primary intent
BusinessUp to 5 core intents
CommerceStore + core intents
Sitemap / information architecture
LaunchSingle page
BusinessUp to 3 pages
CommerceUp to 5 pages + store
Conversion journey planning
LaunchIncluded
BusinessIncluded
CommerceIncluded
Scope document before build
LaunchIncluded
BusinessIncluded
CommerceIncluded
02Design & Responsive UX+
Custom visual direction
LaunchIncluded
BusinessIncluded
CommerceIncluded
Responsive desktop / tablet / mobile
LaunchIncluded
BusinessIncluded
CommerceIncluded
Custom header / footer
LaunchIncluded
BusinessIncluded
CommerceIncluded
Reusable page sections
LaunchCore set
BusinessExpanded set
CommerceStore + core set
Animation / interaction treatment
LaunchLight
BusinessLight–moderate
CommerceLight–moderate
Accessibility-minded structure
LaunchIncluded
BusinessIncluded
CommerceIncluded
03WordPress Build+
WordPress CMS
LaunchIncluded
BusinessIncluded
CommerceIncluded
Easy content editing
LaunchIncluded
BusinessIncluded
CommerceIncluded
Gutenberg / reusable block patterns
LaunchCore
BusinessExpanded
CommerceExpanded
Plugin installation / configuration
LaunchUp to 10
BusinessUp to 10
CommerceUp to 10
Favicon / site identity setup
LaunchIncluded
BusinessIncluded
CommerceIncluded
Custom 404 page
LaunchIncluded
BusinessIncluded
CommerceIncluded
04On-Page SEO+
SEO-friendly URLs
LaunchIncluded
BusinessIncluded
CommerceIncluded
Meta titles and descriptions
LaunchIncluded
BusinessIncluded
CommerceIncluded
Heading structure
LaunchIncluded
BusinessIncluded
CommerceIncluded
Image alt-text setup
LaunchIncluded
BusinessIncluded
CommerceIncluded
Internal linking
LaunchFocused
BusinessIncluded
CommerceIncluded
Canonical / XML sitemap / robots
LaunchIncluded
BusinessIncluded
CommerceIncluded
Schema markup
LaunchBasic valid schema
BusinessEnhanced valid schema
CommerceEnhanced + product where valid
Google Search Console
LaunchIncluded
BusinessIncluded
CommerceIncluded
05Performance & Technical+
Image optimisation
LaunchIncluded
BusinessIncluded
CommerceIncluded
Lazy loading
LaunchIncluded
BusinessIncluded
CommerceIncluded
CSS / JS optimisation
LaunchIncluded
BusinessIncluded
CommerceIncluded
Caching configuration
LaunchIncluded
BusinessIncluded
CommerceIncluded
Core Web Vitals work
LaunchBaseline
BusinessAdvanced
CommerceAdvanced
SSL / HTTPS configuration
LaunchIncluded
BusinessIncluded
CommerceIncluded
Security hardening
LaunchIncluded
BusinessIncluded
CommerceIncluded
Backup configuration
LaunchIncluded
BusinessIncluded
CommerceIncluded
06Forms, Analytics & Conversion+
Contact / enquiry form
Launch
BusinessUp to 2
CommerceUp to 2
Spam protection
LaunchIncluded
BusinessIncluded
CommerceIncluded
Click-to-call / email actions
LaunchIncluded
BusinessIncluded
CommerceIncluded
GA4 setup
LaunchIncluded
BusinessIncluded
CommerceIncluded
Conversion events
LaunchBasic
BusinessUp to 4
CommerceUp to 6
Google Maps
LaunchOptional
BusinessIncluded if required
CommerceIncluded if required
Email marketing integration
Launch—
Business1 standard
Commerce1 standard
07WooCommerce+
WooCommerce setup
Launch—
Business—
CommerceIncluded
Products uploaded
Launch—
Business—
CommerceUp to 3
Product categories
Launch—
Business—
CommerceIncluded
Cart / checkout
Launch—
Business—
CommerceIncluded
Stripe / PayPal standard setup
Launch—
Business—
CommerceIncluded
Shipping zones
Launch—
Business—
CommerceBasic
Australian tax configuration
Launch—
Business—
CommerceBasic
Transactional emails
Launch—
Business—
CommerceIncluded
08Launch, Ownership & Support+
Browser / device QA
LaunchIncluded
BusinessIncluded
CommerceIncluded
Broken-link check
LaunchIncluded
BusinessIncluded
CommerceIncluded
Redirect setup
LaunchBasic if required
BusinessIncluded if required
CommerceIncluded if required
WordPress handover
LaunchIncluded
BusinessIncluded
CommerceIncluded
Admin training
Launch30 min
Business45 min
Commerce60 min
Website ownership after payment
LaunchIncluded
BusinessIncluded
CommerceIncluded
Post-launch support
Launch14 days
Business30 days
Commerce30 days
Typical delivery
Launch7–10 business days
Business10–14 business days
Commerce15–21 business days
THIRD-PARTY COSTS
Domain registration, recurring hosting, premium themes or plugins, paid stock assets, email / SMS services, payment-gateway fees, paid APIs and other third-party subscriptions are separate unless the written quote says otherwise.
OPTIONAL / CUSTOM SCOPE
Copywriting, photography, brand identity, large-scale content migration, unusual integrations, bulk product entry and ongoing SEO are quoted separately when required.
RUNNING COSTS
Ongoing Hosting, Maintenance and Support Costs
WordPress does not require a large monthly retainer by default, but every live site needs hosting, backups, updates and security. The right level depends on how much revenue, lead flow or store activity the site carries.
WordPress Care40% lower
A$150 / month
Working benchmark A$250 benchmark
Small brochure and lead-generation sites
- ✓Managed core / plugin updates
- ✓Daily offsite backups
- ✓Security monitoring
- ✓Uptime monitoring
- ✓Monthly form check
- ✓Basic performance check
- ✓Up to 30 minutes minor content / support
Managed WordPress40% lower
A$300 / month
Working benchmark A$500 benchmark
Growing service businesses
- ✓Everything in WordPress Care
- ✓Staging-tested updates where needed
- ✓Monthly performance review
- ✓Priority technical support
- ✓Up to 2 hours approved website work
- ✓Conversion-path checks
- ✓Monthly activity summary
WooCommerce Care40% lower
A$480 / month
Working benchmark A$800 benchmark
WooCommerce stores where checkout reliability matters
- ✓Store-safe updates
- ✓Checkout / payment path testing
- ✓Daily backups
- ✓Security and uptime monitoring
- ✓WooCommerce performance checks
- ✓Up to 3 hours approved website work
- ✓Priority store support
Kept in your business name / account.
Can be client-owned or managed depending on the quote.
Recurring licence cost is identified before approval.
Third-party usage fees are not hidden inside build pricing.
WooCommerce build fees do not replace card-processing fees.
You can self-manage WordPress after handover. A care plan is optional unless a specific hosting or support arrangement is part of the written scope.
COMPARE LIKE FOR LIKE
How to Compare Website Quotes Properly
A low headline price can become expensive when the quote excludes the work needed to launch. Compare the actual WordPress deliverable, ownership, SEO, revisions, technical setup and recurring costs — not only the first number.
WordPress ownership
Confirm you receive administrator access and ownership of the completed website after agreed payment, subject only to clearly identified third-party licences.
Exact page scope
Check how many unique page layouts and content pages are included, and what counts as an additional page.
Custom design vs theme setup
Ask whether the price covers bespoke design decisions or mainly installs a prebuilt theme with branding changes.
SEO foundations
Look for keyword / intent planning, metadata, crawlability, internal links, sitemap, Search Console and valid structured data where appropriate.
Performance work
Check whether image optimisation, caching, code optimisation and Core Web Vitals work are part of the build or treated as a later add-on.
Revisions and approval rounds
A fixed quote should state how design / content revisions work and what happens when the confirmed scope changes.
Migration and redirects
If replacing a live site, confirm who protects valuable URLs, maps redirects and checks analytics / tracking before launch.
WooCommerce operations
For stores, compare product count, variations, shipping, tax, payments, emails and integration scope rather than the word ecommerce alone.
Third-party costs
Hosting, domains, premium software, paid APIs, payment fees and subscriptions should be visible rather than appearing after the project starts.
Post-launch support
Confirm the support window after launch, the response path for defects and what moves into paid maintenance.
PRICING QUESTIONS
Website Pricing FAQs
Straight answers to the questions Perth businesses usually ask before approving a WordPress website quote.
COMMON PRICING QUESTIONS
Clear answers about WordPress website costs, scope, inclusions and ongoing expenses.
ANSWER
Our guide pricing starts at A$1,500 for a focused landing page, A$2,400 for a small business WordPress website, A$4,500 for a starter WooCommerce build and A$6,000 for a larger custom WordPress project. Final pricing depends on the confirmed pages, functionality, content, migration and integration scope.
ANSWER
Each package on this page is priced at exactly 60% of the working benchmark shown beside it. Those benchmarks were chosen conservatively from current 2026 published Australian and Perth professional website ranges. We do not claim every provider charges the same amount.
ANSWER
The deliverables may be completely different. Custom design, SEO strategy, page architecture, copywriting, integrations, migrations, ecommerce logic, testing, support and ownership can all change what is actually being quoted.
ANSWER
A three-to-five-page WordPress site is often enough for a focused local service business when the pages are built around real services and enquiry intent. Businesses with several priority services, locations or proof assets usually need the Growth or custom scope.
ANSWER
Our WooCommerce guide starts at A$4,500 for a small store with up to three products uploaded and standard cart, checkout, payment, shipping and tax setup. Larger catalogues, variations, subscriptions, wholesale logic and external systems move into a larger scope.
ANSWER
A single custom WordPress landing page is A$1,500 in the guide scope. Two coordinated campaign pages are A$2,100 and a reusable campaign system of up to four pages is A$3,000.
ANSWER
Recurring hosting and domain fees are normally separate so the account and ongoing costs remain transparent. If Alpha supplies or manages hosting, that arrangement appears separately in the written quote.
ANSWER
Base packages include placement and formatting of approved client-supplied content. New copywriting, content strategy beyond the listed scope, photography and brand identity work are quoted separately when required.
ANSWER
Yes. After agreed payment, the website is handed over with WordPress access and the agreed project files, subject to any clearly identified third-party licences or hosted services.
ANSWER
No. The base price is determined by scope, not suburb. The same applies across Perth CBD, Osborne Park, Wanneroo, Midland, Cannington, Rockingham and the wider Perth metro.
ANSWER
The payment schedule is stated on the fixed quotation before work starts and is tied to the agreed project scope. Larger custom or ecommerce projects can be split across defined milestones.
ANSWER
All figures on this page are shown in Australian dollars. Any applicable GST treatment is stated on the final written quotation so the total payable amount is clear before approval.
GET A FIXED WORDPRESS QUOTE
Know what you need? Get the scope and price in writing.
Tell us the pages you need, whether the site is new or a redesign, any ecommerce or integration requirements, and the Perth markets you serve. We will match the project to the closest package and separate optional costs before work starts.