Keep what is already working
Pages that rank, content that answers customer questions, useful forms and strong proof should not disappear simply because the visual design is changing.
WORDPRESS WEBSITE REDESIGN / PERTH, WA
WordPress Website Redesign Perth
Strategic WordPress redesigns for sites that look dated, convert poorly, load slowly or have become difficult to manage. We audit what should be kept, what should change and what must be protected before a new design replaces the old one.
UX & conversion auditSEO-safe URL planningMobile-first rebuildContent migration
BUILD / REDESIGN
crawl current URLs before changing structurekeep -> improve -> redirect -> retiremobile UX + Core Web Vitals QAlaunch -> verify forms -> verify rankings GUIDE REDESIGN STARTA$2,400
APPROVED DESIGN / DEVA$90/hr
TYPICAL DELIVERY4–10 weeks
REDESIGN THE PROBLEM, NOT JUST THE COLOURS
WordPress Redesigns for Outdated or Underperforming Websites
A redesign is worthwhile when the current site is creating friction: customers cannot find the right service, the mobile experience is weak, the brand no longer fits, editors avoid updating content or the technical structure blocks SEO and performance work.
Best for established sites with existing search visibility
Fix navigation around buying intent
Service, industry, location and proof content are reorganised around how customers choose rather than preserving a menu structure that grew accidentally over time.
Separate visual problems from structural problems
A dated colour palette can be refreshed quickly; a slow, fragile theme or poor information architecture needs a deeper rebuild. The audit distinguishes the two.
Plan the launch before design starts
Redirects, analytics, forms, conversion events and migration risks are identified early so the redesign does not reach launch with SEO and tracking treated as an afterthought.
AUDIT BEFORE ART DIRECTION
Website Audit and Redesign Strategy
The redesign brief is built from evidence: page inventory, search visibility, analytics, conversion paths, mobile behaviour, content quality and the limitations of the current WordPress setup.
CONTENT
Page & Content Inventory
Identify which URLs earn traffic, support conversions, duplicate other pages or no longer deserve a place in the new structure.
- URL inventory
- Keep / merge / retire
- Content gaps
- Internal link opportunities
SEARCH
SEO Risk Review
Review indexable pages, important rankings, metadata, canonical behaviour and backlink-sensitive URLs before changing slugs or deleting content.
- Ranking URLs
- Redirect candidates
- Metadata preservation
- Crawlability checks
UX
Conversion Path Review
Trace how visitors move from landing page to service, proof, pricing or enquiry and identify places where the current interface creates hesitation or dead ends.
- Navigation friction
- CTA hierarchy
- Form friction
- Proof placement
TECHNICAL
Theme & Plugin Assessment
Check whether the existing WordPress foundation can support a redesign safely or whether accumulated page-builder, plugin or theme debt makes a rebuild the better long-term option.
- Theme maintainability
- Plugin dependency
- Editor usability
- Performance constraints
MAKE THE NEXT ACTION OBVIOUS
User Experience and Conversion Improvements
The redesign should make decisions easier: clearer page hierarchy, stronger proof, better service comparison and enquiry paths that ask for the right information without forcing every visitor through the same generic form.
01SCROLL TO MOVE THROUGH CAPABILITIES
CHANGE STRUCTURE WITHOUT THROWING AWAY EQUITY
SEO Preservation, Redirects and Content Migration
Redesigns can damage search performance when high-value URLs vanish, internal links break or metadata is discarded. We inventory what exists, preserve what still serves the user and redirect only where a genuine structural change is required.
RELAUNCH
Crawl indexable pages and identify service, location, blog and other URLs that must be preserved, merged or retired deliberately.
Create one-to-one redirects for changed high-value URLs rather than sending every retired page to the homepage.
Preserve or deliberately rewrite titles, descriptions, canonical behaviour and structured data as part of the migration plan.
Move useful copy, media and proof into the new templates while removing obsolete duplication and keeping important search intent intact.
Update navigation, contextual links and orphaned pages so the new site architecture is crawlable after the redesign.
Re-crawl the live site, test redirects, review indexability and confirm analytics and Search Console signals are still being collected.
REDESIGN FOR THE SMALLEST SCREEN FIRST
Mobile-First WordPress Redesign
A desktop redesign can still fail if the mobile menu, forms, tables, proof and calls to action become cramped. We design the content hierarchy for narrow screens first, then expand it into the richer desktop composition.
Navigation prioritised for thumb reach and shorter decision paths
Headings and content order preserved without desktop-only visual dependencies
Forms remain readable without horizontal zoom or tiny controls
Images, galleries and project proof use responsive aspect ratios
Tables and pricing comparisons adapt rather than overflow
Primary contact actions remain visible without covering page content
EDITOR / BLOCK SYSTEM
Mobile NavSimplified
Service CTAThumb-ready
FormProgressive
ProofResponsive
A NEW LOOK SHOULD NOT KEEP OLD PERFORMANCE DEBT
Speed and Core Web Vitals Improvements
Redesign is the best time to remove unnecessary theme weight, oversized media and front-end scripts that accumulated over years. We measure the new build against representative templates instead of optimising only the homepage.
PERTH DELIVERY CONTEXT
Whether the redesign is for a Perth CBD consultancy, a Subiaco clinic, an Osborne Park trade business or a Fremantle hospitality brand, the same performance discipline applies across mobile service, portfolio, pricing and enquiry pages.
Representative templates measured
Test the homepage plus key service, content, form and conversion templates rather than claiming a site is fast because one page scores well.
Images rebuilt for the new layout
Replace legacy oversized images with sensible formats, dimensions and responsive delivery instead of carrying old media debt into the new theme.
Plugin and script inventory reduced
Remove redundant front-end dependencies where the redesign replaces them with native or lighter functionality.
Layout stability protected
Reserve image, embed and interactive component space so redesigned pages do not jump while loading.
Post-launch performance verified
Re-check live pages after analytics, third-party tags and production caching are active because staging performance is not the final result.
CONTROL THE CHANGE FROM STAGING TO LIVE
WordPress Rebuild, Testing and Launch
A redesign launch is treated as a migration project. The new site is built on staging, content and redirects are checked, forms and analytics are tested, and the final switch is followed by a live crawl and conversion check.
Freeze the redesign scope
Confirm templates, content responsibilities, retained functionality, redirect requirements and integrations before the visual system expands.
Build the new system on staging
Create the redesigned templates and components away from the live site so existing enquiries and search traffic continue uninterrupted.
Migrate content in controlled batches
Move priority service, proof and conversion content first, then lower-risk supporting content with agreed ownership for final review.
QA pages, forms and integrations
Test responsive layouts, browsers, forms, tracking, CRM or email handoff and any business-critical functions before launch approval.
Apply redirects and launch
Deploy the approved site, switch the required routing or DNS, activate redirect rules and verify that the public site matches the signed-off build.
Re-crawl and monitor
Check live status codes, canonical behaviour, forms, analytics and Search Console signals so launch problems are found quickly rather than weeks later.
DETAILED REDESIGN PRICING
Website Redesign Pricing and Timelines
Redesign cost is driven by the number of unique templates, amount of content to migrate, SEO risk, integration work and the condition of the existing WordPress build. The table below makes those scope variables visible.
Working comparison uses A$4,000 / A$8,000 / A$14,000 professional-market reference points; Alpha guide prices are approximately 40% lower. Final pricing is fixed after the current site is audited.Focused Refresh
A$2,400For a smaller WordPress site with a workable technical base that needs stronger design, mobile UX and conversion clarity without a large migration.
Typical delivery: 4–5 weeksGrowth Redesign
A$4,800For an established service business with more templates, SEO-sensitive pages, content migration and several conversion paths.
Typical delivery: 6–8 weeksStrategic Rebuild
A$8,400For larger or technically messy sites requiring deeper architecture work, extensive migration, redirects and a controlled relaunch.
Typical delivery: 8–10 weeks01Audit & Redesign Strategy
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Current pages reviewedUp to 15Up to 40Up to 100
Analytics / Search Console reviewCore reviewDetailed reviewDetailed + migration risk review
Current URL inventoryUp to 20Up to 75Up to 250
Information architecture workshop1 session2 sessions3 sessions
Conversion-path auditCore pagesKey funnelsMultiple funnels
02UX, Visual Design & Templates
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Unique redesigned templatesUp to 3Up to 6Up to 10
Reusable content sectionsUp to 8Up to 15Up to 24
Mobile-first statesIncludedIncludedIncluded
Design system / tokensCoreExpandedFull reusable system
Interactive / animated sectionsUp to 2Up to 5Up to 8
03Content & Migration
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Existing pages migratedUp to 15Up to 40Up to 100
Blog / resource migrationUp to 10Up to 50Up to 150
Media library cleanupBasicStructuredStructured + larger library
Forms rebuiltUp to 2Up to 4Up to 6
Content restructuringLightModerateAdvanced
04SEO Preservation & Redirects
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301 redirects mappedUp to 20Up to 75Up to 250
Metadata preservation / rewriteUp to 15 URLsUp to 40 URLsUp to 100 URLs
Canonical / indexability checksIncludedIncludedIncluded
Internal-link migrationCore pagesKey site sectionsExtended site
Post-launch crawl review1 crawl2 crawls2 crawls + priority fixes
05Performance, Tracking & Integrations
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Core Web Vitals optimisation passes122 + complex templates
GA4 / GTM preservationIncludedIncludedIncluded
Custom conversion eventsUp to 3Up to 6Up to 10
CRM / email integrations1Up to 2Up to 3
Third-party widgets / booking toolsUp to 1Up to 3Up to 5
06QA, Launch & Handover
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Responsive QAPhone / tablet / desktopExtended device setExtended device set
Browser QAChrome / Safari / EdgeChrome / Safari / Edge / FirefoxChrome / Safari / Edge / Firefox
Editor training45 minutes75 minutes120 minutes
Launch verification window3 business days5 business days10 business days
Post-launch support14 days30 days45 days
Guide prices are in AUD and assume the existing site can be accessed and audited. New copywriting, brand identity creation, photography, video, premium plugins, hosting, paid third-party tools, large ecommerce catalogues, manual cleanup of poor legacy data and functionality not identified during the audit are excluded unless written into the scope. GST treatment is confirmed in the final proposal.
Additional approved redesign / development work: A$90/hrTHE NEW DESIGN NEEDS RULES, NOT JUST SCREENS
Design System and Brand Refresh
A redesign stays coherent when typography, spacing, buttons, forms, cards, image treatment and content patterns are documented as a reusable system. The goal is to let future pages look like the same brand without copying one finished layout forever.
Discuss Your Redesign →Typography and spacing rules
Define heading scales, body widths, section rhythm and spacing tokens so new pages do not slowly drift away from the approved visual system.
Reusable conversion components
Buttons, forms, proof, pricing and CTA patterns are built once and reused with consistent behaviour across the site.
Image and media treatment
Set predictable aspect ratios, cropping and responsive behaviour so future uploads do not break the visual rhythm.
Editor-safe content patterns
Give the content team repeatable sections they can manage without rebuilding the page design or creating one-off styling.
REDESIGN QUESTIONS BEFORE YOU REBUILD
WordPress Redesign FAQs
These answers focus on the risks that matter before a redesign: SEO, content, URLs, technical debt, timeline and whether the existing WordPress site should be refreshed or rebuilt.
01When should I redesign my WordPress website?
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A redesign is usually justified when the site no longer reflects the business, mobile use is awkward, navigation has become confusing, conversion paths are weak, performance debt is difficult to fix or the existing theme makes normal content changes unnecessarily hard.
02Will a website redesign hurt SEO?
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It can if important URLs disappear, content is removed without intent, redirects are wrong or crawlability changes unexpectedly. Our redesign process inventories current URLs, plans redirects, preserves useful search content and re-checks the live site after launch to reduce avoidable SEO risk.
03How much does a WordPress redesign cost in Perth?
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Our current guide packages are A$2,400, A$4,800 and A$8,400. The final quote depends on the number of unique templates, current-site condition, content migration, redirect volume, integrations and how much technical rebuilding is required.
04Can you keep my existing content and URLs?
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Yes, where they still serve the user and search intent. We do not change a useful URL merely to make it look newer. If a page should move, merge or disappear, the decision is documented and the relevant redirect is planned before launch.
05How long does a WordPress redesign take?
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Our guide timelines are roughly 4–5 weeks for Focused Refresh, 6–8 weeks for Growth Redesign and 8–10 weeks for Strategic Rebuild once content, access and approvals are available. Large migrations or delayed stakeholder approvals can extend the schedule.
06Can you redesign the site without changing our brand?
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Yes. A redesign can keep the existing logo, colours and brand assets while improving hierarchy, typography, spacing, page structure and conversion UX. A full visual identity change is only included if it is explicitly part of the scope.
07Do you rebuild the existing theme or create a new one?
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That depends on the audit. If the current theme is maintainable, a controlled redesign may be enough. If it is heavily patched, slow or dependent on brittle page-builder structures, rebuilding the front end can be safer and cheaper over the life of the site.
08What happens to forms, analytics and tracking?
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Existing forms and conversion tracking are inventoried before launch. We rebuild or reconnect them as required and verify GA4, Google Tag Manager and agreed conversion events on the live redesigned site.
09Can you redesign an ecommerce or booking website?
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Yes, but ecommerce, booking, membership or other transaction-heavy sites need additional functional testing beyond a normal service-business redesign. Those requirements are scoped during the audit so checkout or booking behaviour is not treated as a visual-only change.
10Do you redesign WordPress websites across Perth?
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Yes. We work remotely across Perth metro, including Perth CBD, West Perth, Subiaco, Osborne Park, Joondalup, Fremantle, Cannington, Midland, Wanneroo and Rockingham, and can also redesign WordPress sites for businesses elsewhere in Australia.
SHOW US THE CURRENT SITE BEFORE WE PRESCRIBE THE FIX
Send the website you want to improve.
Share the current URL, what is not working, what must be preserved, any pages that already rank and examples of websites you like. We will recommend whether the right next step is a focused redesign or a deeper rebuild.